Content Control

Have you ever wondered about the power of the media and who in fact controls the content we consume in every day life? It’s hard to determine the validity of the information being produced in today’s day and age via various media outlets. Nowadays, we are not limited to reading newspapers or magazines for our daily source of information. We are able to connect to the Internet and find the news we want to read from various websites, such as Ninemsn or Reddit, as well as social media platforms, like Facebook and Twitter. But how reliable are these sources in producing factual and trustworthy news?

In Australia there are a number of people who control various aspects of the media. The most well known being Rupert Murdoch, who controls News Limited, the number one news source in the country, as well as newspapers such as the Daily Telegraph and the Sunday Telegraph. With just one person having so much power over what we hear, see or read, how do we know we trust the media?

The Murdoch press has seen controversy on various occasions, the most recent being the Federal Elections of 2013, when their anti-Labor attitude was made very clear in numerous articles. It seemed Murdoch was aiming to implicate the public’s decision of who would become the new Prime Minister of Australia, mainly publishing controversial and defamatory stories about Kevin Rudd and the Labor Party, and promoting the causes of Tony Abbott and the Liberal Party.


Pluralism is important when it comes to media ownership. In order for the public to feel as if they are receiving unbiased news, we need to be sure that we are consuming information from more than one source. The Internet is a prominent source in society today. It is where we get the majority of our information from. Other than the standard news sites, such as ninemsn and Reddit, there is also social media.

Social Media is now more popular than ever, as we find ourselves immersed in an online world of connectivity and endless information sources. Facebook and Twitter are two media platforms, which can be used to exemplify the power of the people in relation to media ownership. In some cases, the media content can be controlled to some extent by the one’s who consume it.

Facebook, founded by Mark Zuckerburg, is the most popular social networking site in the world. The website has various functions to help people connect with one another and also provides a means of finding out all kinds of information. The biggest issue with this is that anyone can control what is put out to the world via social media websites.

With so many different forms of media outlets in the world today, we are able to find pretty much anything we want some way or another. But we must be careful of the content we consume and question whether or not this information is fact and fiction.

Love Beth




One thought on “Content Control

  1. Great post, it has a really nice flow to it!
    Do you think the Internet has the ability to mitigate the control of media conglomerates in Australia, like News Corp an Fairfax Media? I enjoyed how you questioned the reliability of Internet sources, it is something I picked up on myself. I’ve noticed, if I’m Googling iI tend to choose only articles published by the main stream media rather than something user produced. I think perhaps modern society has become so dependant on mainstream or traditional media, that maybe the introduction of user generated content on sites like Facebook won’t make much of a difference to the Australian media moguls especially where they’re extending their trading to online sources. What do you think?

    Great article very well thought out,
    – Natalie

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